Key Points:
- Deadpool & Wolverine are starring in a new in-theater ad intended to encourage moviegoers to silence their phones.
- The ad, which was previewed at CinemaCon, features the two Marvel characters hilariously addressing the issue of cellphone use in theaters.
- The ad’s profanity-laced approach marks a departure from Disney’s usually family-friendly tone, reflecting the irreverent nature of the Deadpool character.
What’s the Premise of the Deadpool & Wolverine Theater Ad?
According to THR, Marvel and Disney have unveiled a new in-theater ad featuring the beloved characters Deadpool and Wolverine, aimed at addressing the ongoing issue of moviegoers refusing to silence their cellphones during screenings. The spot, which was previewed at the recent CinemaCon event, begins with Deadpool excitedly sharing his theories about the upcoming Marvel crossover film, Avengers: Secret Wars. However, his plans are repeatedly disrupted by the ringing of a cellphone in the audience, much to the frustration of Wolverine.
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How Does Wolverine Respond to the Cellphone Interruptions?
Tired of the constant cellphone intrusions, Wolverine eventually turns to the camera and unleashes a barrage of profanity-laced remarks, making it clear that the theater is no place for cellphone use. The character also makes a crude reference to the audience, underscoring the seriousness with which he views the problem. Deadpool ultimately steps in to calm Wolverine down, but the message is clear: the two Marvel heroes are not amused by inconsiderate moviegoers.m
The Deadpool and Wolverine theater ad marks a notable departure from Disney’s typically family-friendly approach, as the company’s executives themselves embraced more adult language during the CinemaCon presentation. This reflects the irreverent and R-rated nature of the Deadpool character, who has become a fan-favorite for his willingness to push the boundaries of what’s acceptable in the superhero genre.
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The collaboration between Deadpool and Wolverine to create a humorous and confrontational in-theater ad addressing the issue of cellphone use is a unique and eye-catching move by Marvel and Disney. While the companies’ executives have traditionally maintained a more polished, family-friendly public persona, the Deadpool and Wolverine ad showcases a willingness to embrace a more unfiltered, comedic approach to address a persistent problem facing movie theaters.
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